Our investments

Sustained trade and marketing investments

Our integrated commercial team, organized in geographical sectors ensures close proximity to our customers and allows us to deal with their requests promptly.

Being attentive to our customers’ needs is also a priority. Our marketing department does its best to develop the notoriety and image of the dry fruits in their essential specificities, namely: the nature, origin and the organoleptic and nutritional qualities.

Innovation is the aim of our company’s strategy. Thanks to a strict innovation policy, we strongly contribute to instigate the market. Each year, we improve our range with new ingredients and new mixtures and offer innovative packaging to our consumers.

• Tapas peanuts
• Soft fruit
• End of year fruit baskets*

*All our baskets are made by hand at our Marseilles plant.

Our commercial offer

Is's based on two requirements: the quality of our products and advertising in stores through special offers and displays. Our products are animated in stores depending on the importance of sales. As a result the stores are animated during Epiphany, Chinese New Year, winter holidays, to celebrate the arrival of salads on our plates in spring, during Ramadan and during the Christmas and New Year festivities.